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Video marketing, the #1 tool to increase traffic and generate more leads


There's a lot of hype about video marketing, but is it all it's cracked up to be? Yes—and no. It can help you reach more people, gain more followers and increase your bottom line. But it's not going to be easy. Here are six things you need to keep in mind if you want your video marketing efforts to pay off:

You don't control your story as much as you think.

You don't control your story as much as you think.

You have to be willing to be boring. You have to be okay with being offensive. Your brand cannot exist in a vacuum; it has to deal with the world around it, and sometimes that will mean being less than perfect in order to reach an audience. If you can’t handle this reality, then maybe online video marketing isn’t for you after all (or at least not yet).

You're not weird enough.

Being weird is a good thing. You want your content to stand out and be noticed, but you also need to keep in mind that the more outlandish or offensive you get, the more people will tune out your content. So how do you find the right balance?

Let’s say you have a funny video idea that involves taking off your pants in public and showing everyone your junk (or maybe just showing them a picture of it). Now, if this was one of my videos on my channel, I would probably go through with it without thinking twice about backlash from viewers—because I know my audience well enough that they’re used to seeing odd things on our channel (e.g., biting into raw chicken necks) so long as they're entertaining enough for their taste buds. But if someone else had been watching our videos up until then and this was their first time seeing anything like this ever before, then they might see it as offensive or just plain gross—and either way would end up not subscribing because of either way there's no winner here; neither side gets what they want: entertainment value vs subscription growth

Now let’s take another example where someone has an idea for a video involving them waking up every morning at 4am every day for two weeks straight only wearing underwear because “it's not fair how other people get all these hours back in their lives after working hard all week long." Now, even though this may sound crazy at first sight, let's look deeper into why someone would want to do something like this--maybe because they feel guilty about spending too much time watching Netflix during those precious hours when others could use them better than themselves? Maybe they've got some sorta workaholic personality trait going on where everything needs to be done perfectly right now, even if it doesn't really matter anymore tomorrow morning anyway! Or maybe we're just bored with life itself being so simple compared with what could possibly happen next given enough creativity applied over time towards improving

You have to be willing to be boring.

You have to be willing to be boring.

That’s right. We said it. Boring is good, necessary and not at all boring.

If you are looking for traffic, there are a few things that you need in order to get it:

  • You need people on your website (the more the better)

  • You need people who stay on your website (the longer the better)

  • You want people coming back every day (the sooner the better)

You have to be okay with being offensive.

You have to be okay with being offensive.

This is a hard one for all of us, but it's something that you really need to come to terms with if you want any success in this field. The truth is, not everyone will like what you do. There are millions of people watching video content online every single day, and there will always be some kind of audience that doesn't like your content. If you're afraid of offending someone, then your chances of success are slim because there's no way that all audiences can be pleased at once! There are some things that just aren't going to work out, and if they don't work out, then it's okay! That doesn't mean that you should stop trying new things, though; it just means that sometimes those ideas won't work out as well as others do...and that's totally fine!

You have to be open to trying new things.

You have to be open to trying new things. There’s no way around it, you need to try new strategies and tactics if you want more traffic. You can always go back to your old ways if they don’t work, but I can almost guarantee that something will. That being said, there are a few rules that must be followed:

  • Don't do anything illegal - There are countless ways to get more traffic online without breaking the law (and without getting in trouble with Google), so stay on the right side of the law at all times!

  • Don't spend money on ads or marketing unless they're clearly working - Some people don't like spending money on ads because they don't know how much traffic they'll generate until after they've paid for them; this is fine as long as those ads actually bring in more viewers than what was spent advertising them!

Your video doesn't belong everywhere.

  • Your video doesn’t belong everywhere.

Your first video will probably need to be a general overview of your company, or a product demo. That kind of content is easily shared across social media and can help bring in new viewers for your channel, but it isn’t going to convert those viewers into customers or subscribers. If you want more people coming back for more videos, then think about what they might want after watching this one and deliver that next time around.

  • Think about the tone of your video before posting it online.

You can tell when someone is trying too hard with their marketing material; everything feels forced and over-the-top because they're trying so hard not to come off as salesy (or worse yet—fake!). The same goes for tone in spoken word: if you don't feel comfortable speaking naturally, then try recording yourself reading something else first (like an article) until you find the right voice that suits your personality best!

You can do it, but it's going to be uncomfortable.

While it's true that the more uncomfortable you are, the better your video will be, that doesn't mean you should be afraid to try new things. You can still push yourself and experiment with different formats and styles without being afraid of looking like an amateur.

For example, if you're a comedian who has never tried a serious format before (and let's face it: most comedians haven't), then don't worry about how your audience will react when they see something different from what they're used to seeing from you. Even if some people aren't fans of this new style of comedy from you—and maybe some even hate it—that doesn't mean there won't be others who love it! And those folks will become your biggest supporters in the future!

Bottom line: Don’t be afraid to do things differently if they feel right for YOU as an artist and creator; just go with whatever works best for YOU.


You might have been searching for a step-by-step guide to creating the perfect video, but instead you found this. I wasn't going to sugarcoat it for you, though. Sometimes the truth hurts because we don't want to hear it. However, if you keep these six things in mind and are willing to do what most people won't do, you'll find yourself ahead of the game.

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