10 Easy Ways To Create An Effective Video Marketing Campaign For Your Business
Video is not just for big brands anymore.
Video is a powerful marketing tool that can engage your audience, build trust and drive action.
It's true: video has become an important part of every single business's marketing strategy.
But here's the thing—even if you're not a big brand, or have never made a YouTube video before (or are afraid of being on camera), it doesn't mean you can't use this medium to market your brand and grow your business!
When we first started helping small businesses create video commercials, most of our clients said the same thing: "We'd love to use video, but it's just too expensive."
But as time has gone by and the technology continues to improve, we've been able to help these same businesses produce videos with much better results at a fraction of the cost. Not only is it possible for you to use video in your marketing campaign, but I'll show you how easy it is!
That's no longer the case.
Your business is not what it was in the past. It's no longer just about getting noticed in a sea of competition, but about building relationships with customers and clients that lead to profitable results. And with this shift in focus comes an opportunity for businesses to create powerful video marketing campaigns that can achieve big benefits at a relatively small cost.
87% of consumers would rather watch an online video than reading text.
Videos are proven to increase sales: In fact, videos produce up to 250% more engagement than other forms of content.
That’s why we're going over 10 easy ways you can create an effective video marketing campaign for your business!
Small businesses can now use video to achieve big benefits for a relatively small cost.
Video is a great way to reach new customers and show your brand personality. In fact, it's possible to do this for a relatively small cost.
B2B companies that used video received 64% more sales leads than those without video on their websites. And nearly 60% of people said they felt more confident about doing business with a company after seeing its videos, meaning firms have the opportunity to increase their lead generation rates at no extra cost by creating videos.
Here are 10 easy ways you can create a powerful video marketing campaign for your business.
If you want to create an effective video marketing campaign, there are a few things you need to keep in mind.
Start with the end in mind.
Keep it short and sweet.
Practice makes perfect (or at least better).
Get good equipment for better results.
It’s not just for big brands anymore! Small businesses can now use video to achieve big benefits for a relatively small cost compared with traditional methods of advertising like billboards or print ads. Here are 10 easy ways you can create a powerful video marketing campaign for your business:
1) Start with the end in mind.
It basically means that you should take time before you create your video to decide what you want people to do after they watch it.
What do you want your audience to know?
What do you want them to feel?
What action do you want them to take after watching your video?
There are many ways that this can be accomplished in the right way, but it's important to have this clear in mind before creating any videos for your business marketing campaign.
2) Stick to one message per video.
The second thing to keep in mind when creating a video marketing campaign is to stick to one message per video. When we say "one message," that doesn't mean you need to state your entire marketing strategy or brand promise in a single clip. What we mean is that each individual piece of content should be focused around one main idea or topic.
This will help with building consistency across all of your videos, which is important for keeping viewers engaged and making sure they understand exactly what you're trying to say (and what they can expect from future videos). If each piece of content has its own unique personality, then it's hard for the viewer to get invested because they have no idea what kind of experience they'll get from watching another video by you.
3) Use a script (but don't read it).
You need a script. Just don’t read it word for word (or like a robot or news anchor).
It can be tempting to just memorize your script and read it off of your phone like an actor, but this will come across as disingenuous and stilted. You want to make sure that you are speaking naturally, as if you were talking to someone in real life about your product or service. The message should flow smoothly from start to finish—you want people watching the video to feel like they're listening in on an actual conversation between two human beings who care about their customer base!
4) Keep it short and sweet.
One of the most common mistakes video creators make is taking too long to get to the point. They want to tell their brand story, or they want to explain their product or service in detail. That's all good and well, but that doesn't mean it needs to be done in one minute or less. Keep it short and sweet by focusing on one message: one idea, one point, one goal, action item and call-to-action (CTA). If you can accomplish this task within three minutes, even better!
5) Practice, practice, practice!
If you have the time, it definitely helps to practice before the camera. Set up a mirror in front of your camera and stand in front of it until you feel comfortable with your movements. Then, bring in some friends and family members to watch as you practice your script. After that, try using a teleprompter or screen with lines on it so that you can focus more on delivery than reading from an actual piece of paper.
6) Get good equipment.
If you’re going to make videos, you need good equipment. You might think that smartphones are the best option, but they don’t provide the quality of footage that makes for a good video. A better option is to invest in a DSLR camera and external microphone (like this one), as well as lighting equipment and an editing software like Premiere Pro or Final Cut Pro X (both available on Mac). If you want your work to look professional from start to finish, invest in high-quality gear from the beginning.
If you have the time and patience for editing your own videos, then there are plenty of tutorials online about how to use these programs effectively. However, if this isn't something that interests you just yet then consider using an agency like The Central NYC who can offer professional video production services at reasonable prices!
7) Make sure your audio is clear.
If you have any background noise, such as a fan or air conditioning, make sure that it is turned off. Any kind of echo or reverberation in the room can also be distracting to your viewers. Don’t use background music, as this tends to disrupt the flow of what you’re saying and is generally not very good for your brand image anyway!
Be careful about any distracting sounds like coughing, sniffling, sneezing and yawning which might be picked up by your microphone. The same goes for background laughing, crying and other noises that may put off new viewers from investing in what you have to offer them!
8) Get your lighting right.
Lighting is an important part of the video production process. While you may want good lighting for your own health and personal comfort, it also has a direct impact on how viewers perceive your video. Bright, even light is best; soft lights are ideal because they make people look more attractive and less harsh.
Brightness should be balanced throughout the scene so that no areas are too bright or too dark. You can use reflectors to control brightness in certain areas, or diffusers to soften shadows throughout the room (or both). Lighting can add drama or remove it entirely—it all depends on what kind of effect you're going for!
9) Look good on camera (a few professional tips).
We all know that Hollywood stars are great-looking in their videos, but you can be just as good-looking. Just remember to wear clean clothes and keep your hair neat, your face clean and makeup free (unless it’s an advertisement), and make sure your teeth are white enough to blind a vampire!
10) Edit your video content.
If you are not an editor, you should look for help for editing your content.
He or She will help you make your video more dynamic and cutting the art that are not working for the video, Also remember to add motion graphics (Titles, Highlights of what you do)
Conclusion
If you have a lot of people to film, hire a professional.
That's it! You should now be able to create an effective video marketing campaign for your small business. It should also give you some ideas about how video can work for you and help you achieve your goals. Good luck!
