Video Marketing Concepts - Basics Work Every Time

When it comes to learning the basic video marketing concepts they are pretty much the same as all marketing concepts. You want to answer the number 1 question your prospect has: what's in it for me? Once you can show them that your product or service will make their life better and easier in some way they will be much more likely to reach for their credit card. It's always important to answer that question for your prospect. You want to explain to them just what your product or service does, but more importantly, you want to use emotional terms to illustrate how that will benefit them. For example, if you sell a course about weight loss, it's not enough to say that your product will teach th

Video Marketing Concepts - 3 To 5 Minutes Is Best

When it comes to using the power of videos to drive your online sales funnel, there really aren't that many video marketing concepts you'll need to learn. For the most part the adage keep it simple is the best one to follow. Videos will work extremely well in driving customers to your website and converting more visitors into paying customers, but just like anything if you don't do it right it won't do anything for you at all. You don't need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera or a screen capture presentation with narration, the software and tools you need to make them is readily and cheaply available.

Video Marketing - 5 Basic Points

There are a lot of video marketing articles online, all trying to tell you what you need to buy or how you need to make your videos for the best results. As with most everything online, it can easily cause information overload. Don't worry, it's not hard to jump on the bandwagon and start making your own videos to drive traffic and make sales. Here are 5 basic points you need to consider and keep in mind when you first start out: 1. What kind of video should you make? How best to present the information to your target audience? For example, if you are in the internet marketing niche and you're trying to teach people how to do something online, generally the best way to make that type of vi

Video Email Marketing - Short And To The Point

Hey, everyone who is trying to make money online knows the saying, "the money is in the list". To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages. An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche. Once they sign up you can then send them email messages, complete with vi

Video Email Marketing - A True Bonanza

As with all forms of advertising, they evolve and change. What was once very effective and popular just doesn't seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It's not at all uncommon for 'the king of the hill' to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It's on a huge upswing and gaining in popularity all the time. The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche mark

Video Marketing - Email

One other tactic you can employ using videos is video email marketing. But is it effective? A report from Marketing Vox reported impressive results, with a 33.42% clickthrough rate, including 63.95% of that 33% watching the video through to completion. Adds Marketing Vox, ìThe average viewing time was one minute and thirty-six seconds; by way of comparison, the average email viewer will only spend eight seconds reading an email.î However, before you rush to include video email marketing in your own marketing arsenal, stop to consider the fact that Marketing Vox does not clarify who the target demographic was made up of. This means the most important question you have to ask yourself right n

Sound quality in video marketing

Nothing can take the edge off a good marketing video and flip it into the realms of dismal amateur production or deadly dude faster than poor sound quality during recording. Yes, it's true that candid videos do phenomenally well on YouTube, but you should never confuse candid with low quality. When you're actually planning to sell that video you're making, it becomes even more crucial that the sound quality creates no glitches or rough spots to distract viewers from your message. Fortunately, today's video editing software (and hardware) can go a long way towards helping your video present a polished and professional image. Recording short segments, and putting them together after the fact

Video Marketing Tips - 5 Tips For Video Marketing

With video becoming the wave of the future when it comes to online advertising, it only makes sense that you fully familiarize yourself with the concepts and all the ins and outs. Start by using these video marketing tips. It will help you get started and even perfect your technique if you already have a little experience. There are a few different ways you can do your online videos. You can actually record yourself with a video camera while you show how to do a certain task. This is very effective when it comes to illustrating activities that aren't done on the computer such as training a dog, planting a seed, etc. For those videos that are explaining how to do something online, you can

Using YouTube for video marketing research

You've invested a lot of time in learning how to perform video marketing successfully: However, there's one area many marketers don't fully explore and that is using YouTube to conduct your own video marketing research. Properly done, YouTube video marketing research can help you decide in advance whether or not a product is worth creating before you ever invest a dime! Do some keyword research to find out what people are looking for, then make a short throwaway video on one element of your proposed product subject, just to see how much response you're going to get ñ and which market segment you need to narrow and focus that product towards, in order to actually get customers that want to pa

How Video Marketing Converts Traffic - 4 Tips

Using video marketing to drive traffic to your website, and help convert that traffic into opt-ins for your email list or paying customers is becoming more popular all the time. With a video you are able to capture the visitors attention much more quickly than with the written word. Combining a great written title, with a great video allows you the best of both worlds. Of course, as with all things, there are some important tips you need to keep in mind in order to be able to capitalize on this trend. 1. Your videos should be no more than 3 minutes long ideally, 5 minutes max. It's a sad truth but a lot of online surfers just don't have a long attention span. 2. Do your keyword research. Fi

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